There are many ideas emerging about what AdSense will look like in the future and how the system will change from what it is now
First, it is clear that the targeting algorithms will be even better and more powerful than they are now. This has been clearly seen on the Google search engine itself over the past few years and should come as no surprise as it is happening with AdSense. Advertisers will appear in more relevant results, and those advertisers who manipulate their content to allow high-paying keywords to appear may struggle to do so if it is not truly relevant to their content. Another thing that needs to happen is more protection for AdWords advertisers regarding fraudulent clicks. Google recognizes that this is a very critical issue that they need to address as quickly as possible, and there is no doubt that they will do so as soon as possible. Nowadays, those who have a high level of traffic can easily mask IP addresses and increase their CTR (Click Through Rate). Google is always trying to improve its products and this has been seen before in AdSense. The search engine company has introduced site-targeted CPM AdSense, "smart pricing" and domain blocking, and there are likely to be improvements that other similar sites have already added. One such example is the ability for an advertiser to have more control over where content is displayed. This may mean that your site is blocked from appearing on several addresses that host AdSense banners. Another advanced idea is that Google will incorporate AdSense into other forms of media such as newspapers or television and so on. While this may seem more on the sci-fi side of fact, there's no indication that it couldn't happen. Google has access to an international field of more than 150,000 advertisers from which they can choose to penetrate offline markets in different countries. With Google's strong network of advertisers, they can choose to appoint or authorize offline distributors to create an AdWords advertising format in content, search and now offline. More options could be implemented for AdSense publishers to specify their own keywords. While Google has been reluctant to do so, there's no indication that it won't happen in the future .Many people also request a clear specification of the AdSense pricing policy. Google hasn't said why this isn't public information, but at this point it seems highly unlikely that such information will ever be present in Google AdSense. Another feature that could find its way into AdSense would be to allow website owners to see which links are generating clicks on their website and what keywords are getting them there. This could end up being a major problem that could threaten the whole system as it could encourage more adsense only websites as the profits will be more transparent. Many people can create AdSense only sites that are only meant to earn profits through AdSense. While this is already happening today, it may be foolish of Google to put such tools in the hands of its publishers.
However, one thing that could happen is how users can solve their problems with low AdSense income generated on their website. This can be done through an online guide or something similar that would provide suggestions to website owners based on their content. But the big buzzword of the day is RSS. The ability to send targeted ads directly to users without the need for any navigation on their behalf becomes a reality with RSS. And there are clear signs that Google will not let such an opportunity pass. This is what "interactive television" and similar items have been trying to do for some time. But the internet would be a much better medium for that because there is no medium as interactive as the internet. But in the end, it's mostly speculation, and Google is sure to surprise us with new features that we would never have thought of.